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` n<h3>Nomination: XION for the #XionEverywhere Campaign</h3><p>XION launched the #XionEverywhere campaign to showcase how seamless it is to use their L1 chain, built specifically for consumer adoption. The campaign asked users to demonstrate the ease of account creation (called Meta Accounts) by logging in from the most creative devices and locations imaginable. Participants were instructed to take a photo showing the Account Selection screen, tweet it using the hashtag #XionEverywhere, and claim their Proof of Abstraxion on-chain.</p><p>More than 110,000 users shared their unique setups, logging in from devices like XBOX, Nintendo, PlayStation, and even Apple Vision Pro. Some users connected from extreme locationsb trekking in the mountains, cruising on the high seas, and more. </p><img src="https://images.jokerace.io/c1289967-3681-456c-9262-f668c2d5595e"><p>It was so easy it even had grandmas participating!<br><a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/JustinRaphaelV1/status/1754631615047991755">https://x.com/JustinRaphaelV1/status/1754631615047991755</a></p><p>This campaign successfully highlighted XIONb s capability to be used anywhere, on any device, pushing the boundaries of what on-chain interactions can look like. The campaign not only engaged a global audience but also proved XIONb s usability in a fun and innovative way.</p>
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u !s;IRr}{=9>*1) :7~ ` P<p><strong>Crypto: The Game Season 2</strong></p><p></p><p>Crypto: The Game Season 2 is a masterclass in innovative and impactful marketing. Drawing inspiration from TV shows like Survivor and Squid Game, it captivated the crypto community by combining NFT-based entry tickets with onchain mechanics and strategic partnerships with Lens, Uniswap, Wormhole, POAP, and Safe. In just 13 minutes, all 800 spots sold out, highlighting its viral appeal. Contestants, who bought in with 0.1 ETH, participated in 10-day challenges, with the prize pool growing to around $250,000 in Season 2. Additionally, CTG was also the first onchain project on the ballot for an Emmy nomination for Outstanding Emerging Media Program.</p>
DNVDm<qi."*D :v[y N _bJ- 's solk;[Jf"*l!Uh/ b ` <p>I'm nominating <a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/TraderJoe_xyz">Trader Joe</a> for their continuous community campaigns that shape the lore & imagery of their brand.</p><p>Few have created such an expansive brand universe with community at its core. From a memorable brand mascot, to community hero nominations, Duck Racing games, getting their brand characters into games like Spellborn, and more!</p><p>Congrats to <a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/blueclarityone">Blue</a> and team! Can't wait to see the brand universe you've created continue to unfold in the years to come!</p>
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@Wc {Y/]|#N KoJUh {qFa & uD,^&/aUdD TZ_ ` U<p>@0xsmallbrain and friends doing it pure indie hyping YONK with the pink cowboy hat and handwritten codes on pink ripped paper at ETH Denver. </p><img src="https://images.jokerace.io/c93ac8dd-6954-451f-9a41-ecf541f160aa"><p>Hilarious app, concept and very memorable campaign. Tag line was: b Like Venmo, but worseb . I love it. </p>
bN ZDjo3Bv!ySQir5[irl&.0y: "0KA @24D!fMZ5TJk~{b ` S<p>We're nominating <a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/Polymarket">Polymarket</a> for their brilliant Farcaster take over campaign, growing from 0 to 100K+ followers in a month</p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/goldytalks">Goldy</a> absolutely crushed it -- posting memes in every single popular channel day over day</p><p>But not just any memes, ones that engaged each channel's specific audience, referencing jokes, and talking about trending topics</p><p>It's the kind of marketing campaign that highlights the best of niching down to engage multiple target segments, while doing it at a scale that maximizes lore & attention</p>
-8@hp151\$]^ #~wl")u$4fO1U&T B\)3 b 1Twb0E ` <p>Nominating the Base team for the Base Hunt activation at ETH Denver. In an environment where swag is everywhere, they got people transacting and hunting with a mix of URL and IRL quests to win high end, covetable merch. Absolute best was buying Girl Scout cookies with Base at the booth, very memorable. Not only did it crystallize how easy it could be to buy real world goods with crypto, but everyone who saw or ate a cookie asked where they came from, giving the activation and Base extra word of mouth. Judging from mints of the Level 1 Base Hunt NFT, over 34,000 users finished at least one quest aka on chain transaction. </p>
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